There are clear links between delivering fantastic Customer and Employee Experiences. However, we believe focusing on the Employee Experience should be the primary goal.
Creating a company where people want to rather than have to show up for work is critical.
There is a battle going on to gain and retain the very best talent and this is not a battle any company can afford to lose.
Focusing purely on improving your Customer Experience could prove to be a false economy. Ensuring that each interaction with your customers is easy, fun and has value is clearly very important. However, if the employees delivering your services are neglected, the overall impression your customer receives is likely to be negative.